How To Reduce Your Cost Per Lead on Facebook

In this blog we guide you through proven strategies to reduce your cost per lead on Facebook through managing costs whilst maximising lead generation.

How To Reduce Your Cost Per Lead on Facebook


In the dynamic world of Facebook advertising, managing costs while maximising lead generation is a challenge many businesses face. As a leading UK lead generation agency, we're here to guide you through proven strategies to reduce your cost per lead on Facebook.

1. The Importance of Testing New Creatives

One of the first steps in cost reduction is to continuously test new creatives. The focus should always be on the offer itself. An attractive, clear, and concise offer within your creative can significantly increase engagement and conversions. Experiment with different images, videos, and formats to see which resonates best with your audience.

2. Utilising Lookalike and Custom Audiences

Facebook's powerful targeting capabilities allow you to create lookalikes and custom audiences. Lookalike audiences help you reach new people who are similar to your existing customer base, increasing the likelihood of conversion. Custom audiences, created from your existing data (like website visitors or email subscribers), can be used to retarget people who are already familiar with your brand, often leading to lower costs per lead.

3. The Effectiveness of Split Testing Ad Copy

Ad copy plays a crucial role in attracting and engaging your target audience. Split testing, also known as A/B testing, allows you to compare different versions of your ad copy to determine which performs better. Test various headlines, descriptions, and call-to-actions. Small changes can sometimes lead to significant improvements in performance and cost efficiency.

4. Achieving the Optimal Number of Conversions

A key to reducing costs is to generate enough conversions to move your ad sets out of Facebook's "learning phase." Aim for at least 50 conversions per ad set per week. During the learning phase, Facebook's algorithm is still optimising your ad delivery. Exiting this phase means your ads are being delivered more efficiently, which can lead to lower costs per lead.


Reducing your cost per lead on Facebook is a balance of creative experimentation, strategic targeting, and data-driven decision-making. By focusing on these areas, you can create more effective, cost-efficient campaigns. Remember, consistent testing and optimization are crucial. As your lead generation partners, we at [Your Agency Name] are committed to helping you navigate these challenges and achieve your marketing goals with success.

Need help with Lead generation campaigns and want to take your marketing to the next level? Book a call with one of our ad experts below